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Amazon Prime Video
One of the world’s biggest streaming services recently got a brand refresh. We were asked to create a big set of playful symbols, dubbed 'iconics', that can represent various genres. The illustrations are especially designed to be matched with the bold new Prime Video font.
Design & art direction: Pentagram
Font design: Lucas Sharp
Design & art direction: Pentagram
Font design: Lucas Sharp
![](https://cdn.myportfolio.com/5f021bc9d5ccd1aaa0ad49236c26fc50/f087155d-42a8-4454-92be-53f1e35a0173_rw_1920.png?h=2915b5f860d1f6c5bea2d58073203ee4)
![](https://cdn.myportfolio.com/5f021bc9d5ccd1aaa0ad49236c26fc50/029ef7e6-67cb-4dbe-b64b-69d93c67f8d3_rw_1920.gif?h=316405f83fe83e2da477ddb90925a9aa)
![](https://cdn.myportfolio.com/5f021bc9d5ccd1aaa0ad49236c26fc50/e8b477df-22d5-4e64-a7af-35a1bcf2f383_rw_1920.gif?h=7fd85df8e917ce8af0736dc56b646697)
![](https://cdn.myportfolio.com/5f021bc9d5ccd1aaa0ad49236c26fc50/012d457f-35c5-4d31-a430-98f7dc878707_rw_1920.gif?h=8963e7f5d1aba9c8e512b48fd43e21e6)
![](https://cdn.myportfolio.com/5f021bc9d5ccd1aaa0ad49236c26fc50/b603db0f-1afb-40f7-a8ff-5f6c89e77b64_rw_1920.png?h=ecd1aeb4db5401c26c636dfd7c932e7b)
![](https://cdn.myportfolio.com/5f021bc9d5ccd1aaa0ad49236c26fc50/d5f5ca8e-6b9b-4f9e-b166-0bf2a7deb572_rw_1920.gif?h=6ac231f51ebe5ed19ff753aa918c7642)
![](https://cdn.myportfolio.com/5f021bc9d5ccd1aaa0ad49236c26fc50/309f525c-722e-4155-b77d-1f57d44d58ac_rw_1920.png?h=d419f56e5e6135a1c5949ce2c7167aef)
![](https://cdn.myportfolio.com/5f021bc9d5ccd1aaa0ad49236c26fc50/cecbc8c9-d94c-4704-b00f-00397aab5bc4_rw_1920.png?h=401e3d90fabc72ac3813560a0e316ad3)