Auto Neuvo, Vida Nueva is a Facebook app/game for Volkswagen Mexico. The app allows you to re-create your car’s history in a fun way. At the end of the ride you are presented with a brand new Volkswagen car.
The data collected during the app was used by Volkswagen to get a better overview of their target audience.
We created a factory with lots of robots ands gadgets, and a friendly factory assistant to help you along the way.