DE KLEUR VAN KAAS
Why is cheese yellow? Does the universe have an edge? And how exactly does a rainbow work?
These questions and more are answered in this children’s book we made for research organisation TNO. We introduced the ‘Beta-weters’, a group of smart robots that help the kids with understanding these difficult but very interesting scientific facts.
One of the conditions was that the corporate identity of TNO remained recognizable in the book. So we took their identity and added lots of fun characters, illustrations and infographics. We also came up with several interesting facts and cool experiments for the kids to try at home. We learned a lot ourselves as well during the project!