1% Club is a global crowdfunding and crowdsourcing platform that believes that if we all share one percent of our time/skills/funds, together we can make the world a better place. They asked us to make a key visual and a small set of icons for their new website.
We took the strong circular shape of their existing logo and used it as the base for the visual style of the characters and illustrations.
We also made the illustrations for a explanatory video about 1% Club.
Animation: Circus Family
Creative: Rogier Smalhout